Proposals sought for East Maui tourism management

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The Maui News

April 8, 2023

The Hawaii Tourism Authority and Maui Visitors and Convention Bureau are seeking proposals from the East Maui community to address tourism impacts at highly trafficked hot spot areas identified in the Maui Destination Management Action Plan.

MVCB will host a virtual information session on Zoom from noon to 1 p.m. Tuesday to provide further information on HTA’s strategic directions and vision for managed tourism, the request for proposals application and award process.

A recording will be posted online for those unable to attend.

To register, visit

HTA said it is looking for “innovative, community-driven management projects.” Hot spot areas are defined as those that attract visitors due to their popularity, which may result in overcrowding, congestion, degradation of resources, safety hazards and negative experiences for both residents and visitors.

East Maui hot spots include Nailiilihaele Stream, also known as Bamboo Forest; Waikamoi Falls; Kaihalulu, also known as Red Sand Beach; Waioka, also known as Venus Pools; and Honolewa, also known as South Wailua Falls.

The deadline for applicants to submit proposals to MVCB is 4:30 p.m. May 5. Applicants are encouraged to review and download the request for proposals at